The Aura Blockchain Consortium provides an innovative technology that enables direct-to-consumer access to luxury product history and proof of authenticity.
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ABOUT

A Solution by brands for brands to enhance luxury customer experience

The concept behind this easy blockchain solution is to address common issues across the luxury industry, enhancing the overall customer experience.

 

The Aura Blockchain Consortium makes it possible for consumers to access product history and proof of authenticity of luxury goods – from sourcing to sales, all the way to second-hand markets.

 

The tech platform, which is operated by the Aura Blockchain Consortium, allows blockchain technology to be accessible to all partners irrespective of size while maintaining the flexibility to address the specific needs of each brand.

Nurturing a positive luxury market through collaboration

The Aura Blockchain Consortium was born from a vision that collaboration with the competition can coexist for the greater good. We value trust, sustainability, innovation, and collaborative decisions to enhance the luxury experience of our customers.

The Aura Blockchain Consortium is the first initiative led by luxury Maisons going beyond traditional frontiers to become a technological hub for brands. Through this unprecedented enterprise, we will usher in a new luxury era enlightened by the potential of blockchain.

Founder
Group
Founder maison
/ Brands

LVMH, Prada Group and Richemont introduce the Aura Blockchain Consortium

The new founding member OTB joins the Aura Blockchain Consortium

The first luxury global
blockchain system

Benefits for Clients

  1. Proving authenticity & ownership of goods
  2. Accessing product history information
  3. Strengthening client relationship through enhanced transparency
  4. Accessing new services provided by the brands

Benefits for Brands

  1. Ensuring products are made & handled according to the standards set out by brands.
  2. Building client trust (with no intermediaries)
  3. Protecting markets against counterfeiting, controlling secondhand markets
Blue Fabric - Diamonds
Blue Fabric - Diamonds

A consortium
of new
possibilities

This universal project, is intended for the entire sector, and is regulated by a consortium open to all market players.

 

The Aura Blockchain Consortium equally welcomes all luxury brands that share the same view, whether part of a Group or independent, whether big or small. The Aura Blockchain Consortium offers different possibilities for membership, as well as different ways to participate in its governance.

Aura Blockchain Consortium Explanation Circle Diagram

Enhancing transparency
and trust for consumers
across the entire value chain

Watch assembly, Perfume Base Oil, Leather
Watch assembly, Perfume Base Oil, Leather

Media Highlights

International fashion Group OTB joins the AURA Blockchain Consortium as new Founding Member

Aura Blockchain Consortium welcomes OTB Group as a new and fourth founding member. The Consortium was created in April 2021 by LVMH, Prada Group and Cartier, part of Richemont, and the brands already on the platform are Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada. The players behind the project have the mission to develop together new standards for the luxury industry related to innovation, transparency and blockchain technology.

Driven by a strong sense of creativity and focused on the integration of digital and physical products, as a new founding member, OTB Group will contribute to further reinforce the efforts of the Aura Blockchain Consortium to make blockchain an even more impactful technology for the luxury industry. The upcoming projects are the release of Aura Light, an easier solution for brands without the internal resources to develop their own systems, and the development of an NFT solution for luxury brands.

Daniela Ott

Daniela Ott appointed General Secretary of the Aura Blockchain Consortium

Daniela Ott is the General Secretary of the Aura Blockchain Consortium since May 2021. A qualified and recognized leader in the luxury industry, Daniela has over 20 years of experience spent in developing and leading interdisciplinary teams. She was notably Chief Operating Officer for the Kering Luxury Division within Kering Group. Later, as CEO of Tomas Maier (part of Kering Group) and then Eden Being (part of Oetker Luxury Hotel Collection) Daniela successfully built luxury brands. Daniela graduated summa cum laude with a Bachelor’s and Master’s from the London School of Economics and obtained a PhD in Management and Consumer Behavior.

Want to know more?

If you want to be a part of the Consortium and benefit from the technological solution offered please contact us.