A revolution
in the luxury industry
members
The first blockchain solution made by luxury brands for luxury brands
The Aura Blockchain Consortium was created in April 2021 by LVMH, Prada Group and Cartier, part of Richemont. Together with the OTB Group that joined in October 2021 and Mercedes-Benz in May 2022, it has the aim to develop the applications of blockchain technology and raise the standards of luxury.
We are the first non-profit association of luxury brands investing in technologies and innovative thinking to bring the customer experience to a new level and build a virtuous future for the luxury industry.
By promoting the use of a single global blockchain solution open to all luxury brands of all industry sectors worldwide, Aura Blockchain Consortium accelerates the transition to a circular business model, trust and transparency for customers, innovation and sustainability.
Certify
Connect
Empower
Benefits of
our blockchain systemcustomer journey
Join the Aura Blockchain Consortium
We are open to all market players to take part in the association. Brands, part of a group or independent, big or small, technical partners, third party trusted partners and supply and distribution partners can contribute to continue to raise the industry standards to drive change and increase customer trust in the brands’ sustainable practices and product sourcing.
The ultimate
luxury experience
value chain
Creation of a UNIQUE DIGITAL ID for each product to allow traceability during its entire lifecycle.
Receive an AUTHENTICITY CERTIFICATE that guarantees the genuineness of the product and gives access to production information.
Keep a RECORD OF EVERY TRANSACTION in the product’s certificate.
Keep track of the PRODUCT CARE (Maintenance, repairs…).
Enhance TRUST ON THE SECOND-HAND MARKET with digital certificates based on Aura Blockchain Consortium.
Creation of a UNIQUE DIGITAL ID for each product to allow traceability during its entire lifecycle.
Receive an AUTHENTICITY CERTIFICATE that guarantees the genuineness of the product and gives access to production information.
Keep a RECORD OF EVERY TRANSACTION in the product’s certificate.
Keep track of the PRODUCT CARE (Maintenance, repairs…).
Enhance TRUST ON THE SECOND-HAND MARKET with digital certificates based on Aura Blockchain Consortium.
