and brands together
for a greater good
In April 2021, international leaders of the luxury industry jointly created the Aura Blockchain Consortium which promotes the use of a single global blockchain solution open to all luxury brands worldwide to provide consumers with additional transparency and traceability.
We, the Aura Blockchain Consortium, are a non-profit association of luxury brands investing in technologies to enhance the customer experience and build a virtuous future for luxury.
We strive to make blockchain solutions and related technologies easy and available to all luxury brands.
We strive to provide tools to assist in creating transparency and trust for all customers and stakeholders.
We strive to improve the buying, owning, selling, reselling and recycling experience of luxury goods.
The founding groups
A consortium to support the vision
Aura Blockchain Consortium is a universal project, intended for the entire luxury industry, open to all market players. It relies on a well-designed, inclusive, and fair consortium structure reflecting holistically on the interests of Aura Blockchain Consortium and its members, be they part of a Group or independent, might they be big or small. The General Assembly is the voice of all members. A participative, non-controlling governance model for the business and the operational level is designed to achieve the vision of Aura Blockchain Consortium without weighing on organisational efficiency while preserving impartiality and a balance of influence.
Aura Blockchain Consortium offers a number of different options for membership, collaboration and participation in its governance on General Assembly level, through Board membership or in Committees. We also welcome non-member partners such as trade associations, industry standards bodies, governmental organisations, and/or financial/ technology/ infrastructure ecosystem partners, which may complement Aura Blockchain Consortium’s service offering and contribute to its future development.
The Board composition as a pledge to success
The Aura Blockchain Consortium Board is currently composed of the following highly regarded representatives of the Founding Members LVMH, Prada Group, OTB, Cartier, part of Richemont and Mercedes-Benz.
Franck Le Moal
Advisory Board Member
Eric de Rocquigny
The Board will be further completed with other relevant representatives chosen by Aura Blockchain Consortium members up to its total
number of eleven (11) whereby each Aura Blockchain Consortium Founding Member shall then not have more than one (1) representative on the Board.
The General Assembly
The Code of Ethics
The Code of Conducts