Collaboration for the
Greater Good
In April 2021, global leaders in the luxury industry came together to establish the Aura Blockchain Consortium, a collaborative initiative aimed at advancing the adoption of blockchain solutions worldwide for the luxury industry. The consortium welcomes luxury brands from all corners of the globe, offering enhanced transparency, traceability, and utility to consumers.
We, the Aura Blockchain Consortium, are a non-profit association of luxury brands investing in technologies to enhance the customer experience and build a virtuous future for luxury.
We strive to make blockchain solutions and related technologies easy and available to all luxury brands.
We strive to provide tools to assist in creating transparency and trust for all customers and stakeholders.
We strive to improve the buying, owning, selling, reselling and recycling experience of luxury goods.
Our guiding principle is believing that collaboration can coexist with competition for a greater good.
We are putting consumers at the heart of the process.
Our community of brands and customers value trust, sustainability, authenticity, innovation, and shared decision-making.
We are working to strengthen relationships between brands and their customers to increase sustainability and enable the circular economy to combat counterfeiting and the grey market.
We create a culture of collaboration
Collaborative spirit, trust and innovation drive the Aura Blockchain Consortium.
We give the customer experience a new dimension
Enhancing the customer journey throughout the physical and virtual dimension is key to our business model.
We promote diversity
Diversity of thought, diversity of brand, diversity of people, diversity of luxury.
We are inclusive to any luxury brand
We are easily accessible to any luxury organisation which defines itself through uniqueness, brand recognition, highest market positioning and quality standards, including any groups, brands and ecosystem partners who share similar values.
Steering Members
Governance
A Consortium to Support the Vision
Aura Blockchain Consortium is a universal project, intended for the entire luxury industry, open to all market players. It relies on a well-designed, inclusive, and fair consortium structure reflecting holistically on the interests of Aura Blockchain Consortium and its members, be they part of a Group or independent, might they be big or small. The General Assembly is the voice of all members. A participative, non-controlling governance model for the business and the operational level is designed to achieve the vision of Aura Blockchain Consortium without weighing on organisational efficiency while preserving impartiality and a balance of influence.
Aura Blockchain Consortium offers a number of different options for membership, collaboration and participation in its governance on General Assembly level, through Board membership or in Committees. We also welcome non-member partners such as trade associations, industry standards bodies, governmental organisations, and/or financial/ technology/ infrastructure ecosystem partners, which may complement Aura Blockchain Consortium’s service offering and contribute to its future development.
The Aura Blockchain Consortium Board
As a pledge to success, the Aura Blockchain Consortium board is currently composed of the following highly regarded representatives from our Steering Members, LVMH, OTB Group, Prada Group and Cartier, part of Richemont.
The Board will be further completed with other relevant representatives chosen by Aura Blockchain Consortium members up to its total
number of eleven (11) whereby each Aura Blockchain Consortium Founding Member shall then not have more than one (1) representative on the Board.
The General Assembly
The Code of Ethics
The Code of Conducts