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One Year Anniversary

April 22, 2022
One Year Anniversary - AuraBlockchainConsortium

In April, we marked the one-year anniversary of the Aura Blockchain Consortium at La Samaritaine, in Paris. There, we hosted a panel discussion with the founding members: our Chairman, Lorenzo Bertelli representing Prada Group; our Vice-Chairman Franck Le Moal representing LVMH, board member Stefano Rosso representing OTB Group, and board member Angela Au-Yeung representing Cartier, part of Richemont. Our Secretary General, Daniela Ott, shared the amazing milestones Aura has achieved in its first year, such as OTB Group joining as our fourth founding member and the launch of Aura SaaS.

On this special occasion, we were also delighted to announce the launch of our new NFT solutions: Aura NFT Gifting and Aura NFT Whitelabel, which allows each member brand to easily gift an NFT, or to create their own NFT storefront. Added to this, we shared the exciting news that luxury jewelry and accessory brand, Chopard, has joined the Aura Blockchain Consortium.

Finally, we  introduced our Ecosystem partner Ledger. We are looking forward to working with the world’s most secure hardware wallet and platform for digital assets and Web3 Hardware wallet, Ledger, including Ledger Enterprise.

We look forward to an action packed second year of trust, sustainability, innovation, and collaboration!


May 18, 2022

Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level

April 28, 2022

Aura Blockchain Consortium Teams Up with Sarine to Set the New Standard in Diamond Traceability

January 20, 2022

Aura Blockchain Consortium Partners with Hennessy to Set a Unique Direct to Consumer Experience within the Spirit Industry

January 13, 2022

Aura Blockchain Consortium Launches Aura SaaS for Luxury Brands

November 16, 2021

Aura Blockchain Consortium and Bain & Company Partner to Support the Usage of Blockchain in the Luxury Industry

October 15, 2021

International fashion Group OTB joins the AURA Blockchain Consortium as new Founding Member

June 15, 2021

Daniela Ott appointed General Secretary of the Aura Blockchain Consortium

April 20, 2021

LVMH, Prada Group and Cartier come together to form the Aura Blockchain Consortium supporting the first global blockchain dedicated to the luxury industry