Aura Blockchain Consortium welcomes OTB Group as a new and fourth founding member. The Consortium was created in April 2021 by LVMH, Prada Group and Cartier, part of Richemont, and the brands already on the platform are Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada. The players behind the project have the mission to develop together new standards for the luxury industry related to innovation, transparency and blockchain technology.
Driven by a strong sense of creativity and focused on the integration of digital and physical products, as a new founding member, OTB Group will contribute to further reinforce the efforts of the Aura Blockchain Consortium to make blockchain an even more impactful technology for the luxury industry. The upcoming projects are the release of Aura Light, an easier solution for brands without the internal resources to develop their own systems, and the development of an NFT solution for luxury brands.