Hennessy is the latest luxury brand to be integrated into the Aura Blockchain Consortium’s platform bringing its expertise as the world’s best-selling cognac founded in 1765 and striving to become the most responsible spirits brand in the world.
The Maison’s ambition with the Aura Blockchain Consortium is to provide full traceability across the supply chain direct from the distillery to the consumer by providing a unique experience all over the world and adding value to the existing distribution network.
Laurent Boillot, CEO of Hennessy, commented: “The Aura Blockchain Consortium’s vision to push the boundaries of technology to publish a blockchain platform that will ensure the full traceability of products, from the origin of materials to direct to consumer, aligns with our goal to establish Hennessy as not only a market-leading product but a securely and equitably produced product.”