Aura Blockchain Consortium and Mojix, a global leader in item-level intelligence solutions for supply chains, have entered into a strategic partnership with a view to connect the two technical architectures, specifically, Mojix’s track-and-trace system into the Aura Blockchain solution.
The two organizations are spearheading strategic efforts in building transparency and trust within the global luxury ecosystem to further enhance the customers’ experience. Connecting the cloud-based Mojix platform to the Aura Blockchain will enable certified traceability via immutable item identification, as well as instant and accurate track-and-trace, back to any original material composition of an individual article.
Utilizing NFC-RFID technology and serialization, Mojix can deliver standardized unique identities to luxury items and track them from source to sale, including their separate components or ingredients. At any stage within the supply chain, the GS1 EPCIS standard enables visibility on event data, both within and across enterprises, for users to gain a shared view of the items. Aura Blockchain technology secures this data, thereby providing its immutable and irrefutable nature.
The Aura SaaS offering allows for both upstream and downstream traceability in the supply chain for consumers – making it one of the best direct-to-consumer offerings in the market and giving full transparency to the customers. This partnership with Mojix will build a competitive advantage for Aura Blockchain Consortiums member brands and generate awareness around the benefits of digitization and item-level intelligence in the luxury industry. Benefits will apply to companies irrespective of their size and nature, and will support the main pillars of luxury credibility, well beyond simply authentication.
These benefits include facilitating brand protection (fighting the grey market and delivering ownership certificates), enhancing quality and provider control (managing repair cycles, managing chain of custody and recalls, verifying process conformity) and improving customer loyalty through unique, item-specific, and undisputed information on provenance and conditions of manufacture and/or transportation.