Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it’s Digital Luxury Offering to the Next Level

Aura Blockchain Consortium - Founding Members

Mercedes-Benz has joined the Aura Blockchain Consortium as its fifth founding member. Mercedes-Benz becomes the only car maker to join as a founding member. The Aura Blockchain Consortium’s unique collaborative concept “by luxury brands for luxury brands” provides Mercedes-Benz with ready-to-use, cutting-edge blockchain and NFT technology that will raise the customer experience to the next […]

Aura Blockchain Consortium Teams Up with Sarine to Set the New Standard in Diamond Traceability

Aura Blockchain Consortium Teams Up with Sarine

Sarine Technologies Ltd, the worldwide leader in the development, manufacturing, marketing and sale of precision technology products for the evaluation, planning, processing, measurement, grading and trading of diamonds and gems, has just joined the Aura Blockchain Consortium. The blockchain platform has integrated Sarine’s Diamond JourneyTM traceability solution, to lay out the very first foundations for […]

One Year Anniversary

One Year Anniversary - AuraBlockchainConsortium

In April, we marked the one-year anniversary of the Aura Blockchain Consortium at La Samaritaine, in Paris. There, we hosted a panel discussion with the founding members: our Chairman, Lorenzo Bertelli representing Prada Group; our Vice-Chairman Franck Le Moal representing LVMH, board member Stefano Rosso representing OTB Group, and board member Angela Au-Yeung representing Cartier, […]

Aura Blockchain Consortium Partners with Hennessy to Set a Unique Direct to Consumer Experience within the Spirit Industry

HParadis-Bernardaud-ZhangEnli-@HPicard_Credits

Hennessy is the latest luxury brand to be integrated into the Aura Blockchain Consortium’s platform bringing its expertise as the world’s best-selling cognac founded in 1765 and striving to become the most responsible spirits brand in the world. The Maison’s ambition with the Aura Blockchain Consortium is to provide full traceability across the supply chain direct from the […]

Aura Blockchain Consortium launches Aura SaaS for Luxury Brands

Aura Saas

The Aura Blockchain Consortium announces the launch of Aura SaaS, a cloud-based solution that allows for a quick and easy implementation of the platform with lower costs, helping brands to address authenticity, ownership, warranty, transparency and traceability. While providing them with a high level of service, luxury brands will benefit from lower license and onboarding fees, as […]

Daniela Ott appointed General Secretary of the Aura Blockchain Consortium

Daniela Ott is the General Secretary of the Aura Blockchain Consortium since May 2021. A qualified and recognized leader in the luxury industry, Daniela has over 20 years of experience spent in developing and leading interdisciplinary teams. She was notably Chief Operating Officer for the Kering Luxury Division within Kering Group. Later, as CEO of […]