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Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it’s Digital Luxury Offering to the Next Level

May 18, 2022
Aura Blockchain Consortium - Founding Members

Mercedes-Benz has joined the Aura Blockchain Consortium as its fifth founding member. Mercedes-Benz becomes the only car maker to join as a founding member. The Aura Blockchain Consortium’s unique collaborative concept “by luxury brands for luxury brands” provides Mercedes-Benz with ready-to-use, cutting-edge blockchain and NFT technology that will raise the customer experience to the next level and further enhance the digital luxury industry.

Having access to the Aura Blockchain Consortium’s technology, also enables Mercedes-Benz to explore new strategic dimensions of digital brand development, such as creating its own original digital artworks as NFTs (non-fungible tokens). Digital art is set to become an important element and one of many use cases of the company’s future while supporting its strategic approach to merge physical and digital products.

The Aura Blockchain Consortium is delighted to welcome Mercedes-Benz, who comes from an entirely new sector of the luxury industry. From the beginning, the consortium’s overarching strategy was to welcome all sectors of the luxury industry and this is a concrete step with this unique cross-industry collaboration.

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May 18, 2022

Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level