The Aura Blockchain Consortium provides an innovative technology that enables direct-to-consumer access to luxury product history and proof of authenticity.
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A Solution by brands for brands to enhance luxury customer experience

The concept behind this easy blockchain solution is to address common issues across the luxury industry, enhancing the overall customer experience.


The Aura Blockchain Consortium makes it possible for consumers to access product history and proof of authenticity of luxury goods – from sourcing to sales, all the way to second-hand markets.


The tech platform, which is operated by the Aura Blockchain Consortium, allows blockchain technology to be accessible to all partners irrespective of size while maintaining the flexibility to address the specific needs of each brand.

Nurturing a positive luxury market through collaboration

The Aura Blockchain Consortium was born from a vision that collaboration with the competition can coexist for the greater good. We value trust, sustainability, innovation, and collaborative decisions to enhance the luxury experience of our customers.

The Aura Blockchain Consortium is the first initiative led by luxury Maisons going beyond traditional frontiers to become a technological hub for brands. Through this unprecedented enterprise, we will usher in a new luxury era enlightened by the potential of blockchain.

Founder maison
/ Brands

LVMH, Prada Group and Richemont introduce the Aura Blockchain Consortium

The first luxury global
blockchain system

Benefits for Clients

  1. Proving authenticity & ownership of goods
  2. Accessing product history information
  3. Strengthening client relationship through enhanced transparency
  4. Accessing new services provided by the brands

Benefits for Brands

  1. Ensuring products are made & handled according to the standards set out by brands.
  2. Building client trust (with no intermediaries)
  3. Protecting markets against counterfeiting, controlling secondhand markets
Blue Fabric - Diamonds
Blue Fabric - Diamonds

A consortium
of new

This universal project, is intended for the entire sector, and is regulated by a consortium open to all market players.


The Aura Blockchain Consortium equally welcomes all luxury brands that share the same view, whether part of a Group or independent, whether big or small. The Aura Blockchain Consortium offers different possibilities for membership, as well as different ways to participate in its governance.

Aura Blockchain Consortium Explanation Circle Diagram

Enhancing transparency
and trust for consumers
across the entire value chain

Watch assembly, Perfume Base Oil, Leather
Watch assembly, Perfume Base Oil, Leather

Want to know more?

If you want to be a part of the Consortium and benefit from the technological solution offered please contact us.