The concept behind this easy blockchain solution is to address common issues across the luxury industry, enhancing the overall customer experience.
The Aura Blockchain Consortium makes it possible for consumers to access product history and proof of authenticity of luxury goods – from sourcing to sales, all the way to second-hand markets.
The tech platform, which is operated by the Aura Blockchain Consortium, allows blockchain technology to be accessible to all partners irrespective of size while maintaining the flexibility to address the specific needs of each brand.
The Aura Blockchain Consortium was born from a vision that collaboration with the competition can coexist for the greater good. We value trust, sustainability, innovation, and collaborative decisions to enhance the luxury experience of our customers.
The Aura Blockchain Consortium is the first initiative led by luxury Maisons going beyond traditional frontiers to become a technological hub for brands. Through this unprecedented enterprise, we will usher in a new luxury era enlightened by the potential of blockchain.
This universal project, is intended for the entire sector, and is regulated by a consortium open to all market players.
The Aura Blockchain Consortium equally welcomes all luxury brands that share the same view, whether part of a Group or independent, whether big or small. The Aura Blockchain Consortium offers different possibilities for membership, as well as different ways to participate in its governance.
If you want to be a part of the Consortium and benefit from the technological solution offered please contact us.