A revolution
in the luxury industry


The first blockchain solution made by luxury brands for luxury brands

The Aura Blockchain Consortium was created in April 2021 by LVMH, Prada Group and Cartier, part of Richemont. Together with the OTB Group that joined in October 2021 and Mercedes-Benz in May 2022, it has the aim to develop the applications of blockchain technology and raise the standards of luxury.

We are the first non-profit association of luxury brands investing in technologies and innovative thinking to bring the customer experience to a new level and build a virtuous future for the luxury industry.
By promoting the use of a single global blockchain solution open to all luxury brands of all industry sectors worldwide, Aura Blockchain Consortium accelerates the transition to a circular business model, trust and transparency for customers, innovation and sustainability.


The Aura Blockchain Consortium’s solution empowers luxury customers to directly authenticate luxury products, by providing answers to their new expectations for additional information, services, and transparency about the source of raw materials, savoir-faire of manufacturing and transfer of ownership certificates.


The Aura Blockchain Consortium’s solution allows luxury brands to strengthen their personal relationship with their customers in a new digital secure experience where they can easily use their virtual products and have direct access to the best quality of service.


The Aura Blockchain Consortium’s solution platform covers the entire lifecycle of luxury production and consumption. The set of integrated technology solutions ensures both circularity of information, data ownership and privacy.

Benefits of

our blockchain system



The founding groups

Join the Aura Blockchain Consortium

We are open to all market players to take part in the association. Brands, part of a group or independent, big or small, technical partners, third party trusted partners and supply and distribution partners can contribute to continue to raise the industry standards to drive change and increase customer trust in the brands’ sustainable practices and product sourcing.

The ultimate
luxury experience

value chain